The world is evolving into a fast-paced environment. Consumers want everything available immediately and conveniently. 83% of consumers say that fast shipping is considered as receiving the item within 2 days. This change is what has led to the rapid growth of e-commerce sites such as Amazon, Alibaba, and eBay. The growth of these e-commerce sites has led retailers such as Target, Walmart, and Best Buy to also increase their online presence. Competition is ultimately beneficial to the consumers but has a severe impact on the bottom line of the manufacturers and the brands who supply products through these channels.