There’s an old saying in baseball, “You miss every ball that you don’t swing at.” However, the unacknowledged truth of the matter is three strikes, and the player is called out. When you are working in a B2B business, you might be getting orders you may be striking out in fulfillment. If fixing the situation requires only shipping more orders, then it’s advisable to hire more warehouse staff. However, the issue is filling the orders in the first place; it’s time to look at inventory control, picking, packing, and shipping. There is a disjunct somewhere, and the customers will not be happy about it. They are counting on your merchandise making it to their shelves in a timely fashion, and their orders being by and large built without significant backorders comprising a percentage per invoice. While shortfalls are unavoidable at certain times of the year, developing a comprehensive picture of your supply chain throughout the year will help.